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Magazines

Research World (January-February 2012)

In this issue we look at how the digital revolution is transforming the market place and what marketers and market researchers can do to manage the data explosion.

Catalogue: Research World 2012
Author: ESOMAR B.V.
February 15, 2012

Magazines

Research World (November/December 2011)

In this issue we look at how the qualitative methodology adds to the researcher's toolkit in new and exciting ways.

Catalogue: Research World 2011
Author: ESOMAR B.V.
December 15, 2011

Magazines

Research World (October 2011)

In this issue we look at how the digital and mobile revolution is impacting consumer insights.

Catalogue: Research World 2011
Author: ESOMAR B.V.
October 15, 2011

Research reports

Global Market Research 2011

The 23rd annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore 2010’s gradual return to growth after two...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 19, 2011

Magazines

Research World (September 2011)

In this issue we look at the big ideas that will shape the way that marketers, researchers and media operate in the years to come.

Catalogue: Research World 2011
Author: ESOMAR B.V.
September 15, 2011

Research reports

36 questions to help commission neuroscience research

Following the ESOMAR Neuroscience seminar in June 2011, it became clear that ESOMAR has a role to play in helping the Neuroscience area of research to grow and flourish in the years to come. Alongside a team of experts we believe that this can best...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 2011

Research reports

ESOMAR guideline for online research

While many of the technical and methodological issues involved in internet research have been clarified since this Guideline was last updated in 2005, the international legal framework governing the internet is still evolving meaning that online...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011

Research reports

ESOMAR guideline for conducting survey research via mobile phone

While recognising that many mobile phones and mobile devices permit the use of online research methodologies, including e-mail and web surveys, the ESOMAR Guideline for Online Research covers research using email, browser-based or downloaded...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011

Research reports

ESOMAR guideline on social media research (Russian)

This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognizing that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011